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The BSI Kitemark is a quality mark owned and operated by BSI. It is one of the most recognised symbols of quality and safety and offers true value to consumers, businesses and procurement practices.
The Kitemark is not a legal requirement, but is often used as a point of differentiation in competitive markets and is widely trusted.
The initials, ‘B’ and ‘S’ are contained in the genuine Kitemark logo.
Having a BSI Kitemark associated with a product or service confirms that it conforms to a particular standard. The Kitemark associated with a product or service confirms that it conforms to a particular standard.
A 2006 survey demonstrated that the Kitemark is recognized by 82 per cent of the UK population, 88 per cent of whom trust the Kitemark, 93 per cent of whom believe that Kitemark products are safer, and 91 per cent of whom believe the product is of a better quality than similar products without the Kitemark. A 2008 YouGov poll showed that almost half (49 per cent) of UK consumers look for a Kitemark when making a purchase.
In 2008 and 2009 the Kitemark was independently voted a Superbrand in the Top 500 Business Superbrands in the UK.